Guessing slows growth.

Data speeds it up.

Here is how I use data.

Track key metrics

Focus on:

• Conversion rate
• Cost per lead
• Customer acquisition cost
• Lifetime value

Ignore vanity metrics.

Analyze behavior

Use tools to see how users interact.

• Where they click
• Where they drop off
• How long they stay

This shows what to fix.

Test consistently

Run experiments.

Change one variable at a time.

Measure results.

Repeat.

Scale what works

Once something works, increase investment.

• More budget
• More traffic
• More reach

Do not scale unproven ideas.

Use feedback

Listen to customers.

• Reviews
• Messages
• Questions

This improves your strategy.

Data removes guesswork.

It gives you control.